About Digital Influx
From design recruitment to Cognitive Design
Digital Influx began by connecting organisations with UX, product and design talent. That industry experience became education, and that education evolved into a new response to the human challenges created by AI.

Each stage kept the last one and asked a harder question.
2018
Recruitment
Digital Influx begins by connecting organisations with UX, product and design talent.
2020
Education
Industry knowledge becomes practical, human-centred UX education for young people.

Texas
Curriculum approval
Foundations of UX and Advanced UX pathways receive approval from the Texas Education Agency.

New York
PepsiCo sponsorship
Corporate sponsorship helps widen access to design education and student opportunity.

United Kingdom
Education to employment
Digital Influx supports learners through university connections, graduate programmes and recruitment events, including work with Capital City College Group through the Mayor's Skills Academy route.

HundrED × Supercell
International recognition
The gamified UX curriculum receives global recognition for making human-centred design engaging and accessible.

Australia
International delivery
Digital Influx expands school relationships and programme delivery into New South Wales.
UAE
Cognitive Design at GEMS Wellington
UX, responsible AI, gamification and neuroscience-informed learning converge into Cognitive Design, now taught to 900 students at GEMS Wellington International School in Dubai.

2027 · planned
Saudi Arabia
Planned expansion into Saudi education and partnership opportunities.
Founder's story
From Kerala to Cognitive Design
A company built around one belief: technology should strengthen what makes us human.
Suj Premachandran
Founder & CEO, Digital Influx
Listen
I was born in Kerala, South India, and moved to London when I was five.
I grew up in a single-parent household in Newham, East London, with my sister and my mum, who was a teacher.
Newham was an incredible place to grow up. Different cultures, languages and ideas existed alongside each other. So did inequality. Opportunity wasn't always evenly shared.
As a child, I didn't have the language for any of that. I just knew my mum worked incredibly hard to give my sister and me opportunities.
She was the most important person in my life.
Being a single parent meant she had to play every role. She was our mum, our teacher, our protector and, as we got older, one of my closest friends.
And long before I ever discovered UX or design thinking, she taught us empathy. To think about other people. To understand that somebody else's circumstances might be different from our own. To care.
I wouldn't understand until much later how important that would become.
Teach them how to think, not what to think.
Think first. AI second.
Suj Premachandran, Founder & CEO, Digital Influx
Team
The people behind the work

Founder & CEO Suj Premachandran

Lead Neuroscientist Elara

Head of AI Ethics Victor

Advisor Abida
Former Head of AI Education at GEMS.

Lead Product Designer Darshan

Product Lead Keven Zamora
Surnames, roles and full biographies are added as each profile is approved.
Connecting learning with opportunity
Digital Influx's recruitment background continues to shape its educational work. We help young people understand UX, AI and human-centred problem-solving while connecting education with the expectations of universities and employers.

Supporting the journey from education to employment
Digital Influx has supported university students and graduate talent through workshops, recruitment activity and employer connections, including work with students from Kingston University, the University of East London, Ravensbourne University London, Loughborough University, City University of London and Birmingham City University.
We also run graduate recruitment activity across London and help connect emerging talent with organisations seeking future-facing design, product and technology skills.
- Kingston University
- University of East London
- Ravensbourne University London
- Loughborough University
- City University of London
- Birmingham City University

See how Cognitive Design could fit your students, curriculum and timetable.
Start with one cohort or explore a wider implementation.
